Copywriting | Brand Strategy
Micheal Del Piero Good Design
Michael Del Piero Good Design
Photo | Janet Mesic Mackie
Monthly, Michael and I collaborate to produce her Travelogue that chronicles not only her world travels but design philosophies and other on brand subjects. Each issue, discusses a variety of design adjacent topics that are self-researched and executed. The individual pieces chosen are done so with a carefully considered brand strategy and thoughtful voice that we co-author with Micheal's design methodology as the linchpin.
I have personally authored Issue X to present. View this work on her website here.
Window Installations
Club Monaco Summer 2013
Club Monaco Fall 2014
Club Monaco Spring 2016
Club Monaco Summer 2016
PCA
Club Monaco Winter 2016
Installations
"Collective Recollection" | Paris, October 2016
Collective Recollection is an abstraction starting from personal memories, combining audio and visual elements to create a collective recollection between the artists and the participants.
Unlike short-term memories, long-term memories have a physical presence in the brain, and aren’t dependent purely on specific patterns of activity. Neurons make new physical connections and synapses with each other when a new long-term memory is formed. This connection endures whether it’s being used or not.
Based on the concept of self reinforcing memories and the human tendency to project one's personal experiences on others, a new visual identity of collective recollection will be made.
Participants who interact with the multi-sensory installation become the conduits to the artists’ physically attached memories. The physical interactions with the artists’ memories, participants create another physical memory within themselves through their body and mind. Participants create a chain reaction by connecting impersonal collective to new and personal. The collective memories will translate into personal physical experiences creating a chain reaction between the installation and the audience.
